My Book

As the newest form of permission-based marketing, social media marketing is ever changing and evolving. While much of it may seem like idle chatter on the surface, social media marketing can be used by home builders, remodelers, real estate agents, marketers and others in the industry to build brand, engage consumers, increase leads, improve search engine optimization, manage online reputation and ultimately sell homes. In “Social Media For Home Builders:  It’s  Easier Than You Think” social media expert Carol Flammer demonstrates ROI through descriptions of various components from setup to how to evaluate a social media marketing program. The book is filled with case studies and online outlets created specifically for the home building industry.

Learn about the various online tools available and how to use them! From your well-built blog to online press release distribution to universal sites like Facebook and Twitter to industry specific outlets such as Trulia and Real Estate Sites Hub, Flammer not only takes the reader on the ultimate home tour of social media outlets, but also provides the keys to developing a presence on each of the sites. From there, she helps builders get to the bottom line with a discussion of return on investment. Finally, Flammer gets builders started with steps to take and a sample social media marketing plan. A glossary of terms will help builders adopt the lingo.

What others are saying:

Social Media for Home Builders: It’s Easier Than you Think provides builders with a great way to organize their social media marketing. The tables in the back really sum up how to create a plan.  I think that is the hardest part for a builder.
– Scott Huber, Account Executive, Zillow

“Social Media For Home Builders:  It’s  Easier Than You Think” is available from BuilderBooks for $15.95 ($13.95 for NAHB members)