Archive for Social Media
What Generation are Your Jeans?
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The style and fade of your jeans may be more than just a mere fashion statement – It may be a sign of your age or at least your generation! There are many different styles of jeans on the market including: jeggings, skinny jeans, bell bottoms, low rise, mom jeans, ripped jeans and many more. Which style do you wear and why?
Jeggings are popular with what I like to call Generation Next, or the tweens. These are stretchy denim leggings that come in a variety of colors and are worn with anything you’d normally wear with jeans.
Skinny Jeans are super popular with the Millennials (or Generation Y). These snug jeans have a small leg opening which has given them the nickname pegs.
Low Rise Jeans have broad appeal with both men and women Millennials and Gen Xers. These jeans are designed to sit low or below the hips beneath the belly button. You’ll also hear them called hipsters, lowriders and hip-huggers.
Mom Jeans are jeans that have a traditional high waist, sitting either at or above the belly button. You’ll see both Boomers and Gen Xers rockin’ their mom jeans.
Which style of jeans do you wear and why? Are they bleached, torn, faded or blue? Jeggings, Skinny, Low Rise or Mom jeans? Please comment!
50+ University is Coming to Atlanta
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It is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.
As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.
Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.
This will be the first time that this conference is offered in Atlanta and will Read More→
2011 Super Sales Rally: New Home Sales Extravaganza
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Sales not quite where you want them to be? Vaccinate yourself with negotiation strategies that produce win-win outcomes and sales. This year at the Super Sales Rally Myers Barnes, Kerry Mulcrone, Meredith Oliver, John Palumbo and Van Rose will provide you with the check up that you have been needing to propel your new home sales.
This group will move fast as their ideas fly across the stage. As the social media stage crew for the Super Sales Rally, the mRELEVANCE team (Mitch Levinson and myself) will once again by tweeting and blogging to provide those at the show (and at home) with the latest greatest tips and quotes from this group of super sales trainers. Follow the IBS hashtag #IBS2011 on Twitter.
Learn breakthrough ideas to earn big numbers in new home sales. Ignite your selling power and blow past your goals with proven strategies that elevate Read More→
Friend, Fan, Follow or Fail: Discover the Basics of Social Networking
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Are you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.” Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing grade and turn you into an “A” student.
With consumers, Realtors and other influencers flocking to social networks, targeting them as friends, fans and followers will ensure that you don’t fail in promoting your homes, communities, products and brand. From account setup on LinkedIn, Twitter and Facebook, as well as the fine points of using each site, we will show you how to ‘netweave’ it all together, save time and get a passing grade!
Come prepared to take notes!
Learning Outcomes:
* Learn the top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook Read More→
Sisterhood of the Traveling Laptop: What Women Want Online and Onsite
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In this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”
Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?
This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to Read More→
Homework! Time to Go Back To School
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Homework. It is one word that can put fear in both parents and children alike. Going back to school is hard enough when it is still gorgeous outside, but having to come home and study more is just no fun at all!
Luckily for home builders, remodelers and developers going back to school has never been easier. In fact for those looking to create a dynamite social media program it starts with a short read.
In my book “Social Media for Home Builders: It’s Easier Than You Think,” published by NAHB BuildersBooks, I offer builders block-by-block directions for setting a social media program.
And because we are all in back-to-school mode, it is a great time get started building your program! Best of all with my new promo you can win a signed copy of “Social Media for Home Builders: It’s Easier Than You Read More→
Looking Forward To Seeing Everyone at 21 Century Building Show
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The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.
Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.
Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!
Don’t forget to register for the show at www.21BuildingExpo.com.
Social Media Sites – Which Ones Do You Use?
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Professional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.
We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:
Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%
Ok, so in terms of what I do on a daily basis, this is HUGE! With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!
This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!
10 Tips to Attain and Manage Power
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This post is for all the business owners and entrepreneurs in my life. My friend Karla Sinclair, Publisher of Atlanta Daybook shared this information from the Possible Woman conference held recently in Atlanta. It is really great information and I hope it will provide you with additional motivation to continue to be the shining star that you are.
Political commentator Donna Brazile gave the keynote address which focused on women attaining and managing power.
Ten Tips from Donna Brazile:
- Know your power and believe in yourself.
- Be true to yourself and visualize.
- Identify role models and mentors.
- Nourish your ambition.
- Dare to dream and communicate clearly.
- Set a strategy for success and write it down.
- Remove stumbling blocks and remain steadfast despite the obstacles.
- If you get knocked down, get back up.
- Don’t be afraid of controversy.
- Stir the waters. Sometimes making waves is the only way to move forward.
Atlanta: A Social Media Meca
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Social Media Marketing for Business
Atlanta now tops the lists of places to be in social media marketing. Does your small business Tweet? Do you have a Facebook page? If the answer is no, maybe it is time to look into a social media program. Just last week Atlanta was listed as one of the top Twitter cities of the world. Listed at #5, Atlanta is in good company coming in just behind London, Los Angeles, Chicago and New York.
During 2009, Atlanta was one of the fastest growing cities in terms of Facebook users with more than 142% growth during the first half of the year. In numbers of Facebook users Atlanta is second only to New York! With all of these potential consumers flocking to Facebook and Twitter, it is more important than even to make sure your small business has a presence on the sites.
To streamline your social media strategy, make sure to launch a blog as the heart of your program. A blog will help you develop your messages and save time spent on social media by reducing the number of places you need to update. While there aren’t Read More→
