Carol Flammer | Social Media, Public Relations, Horse Lover » Events

Facebook for Business: Build Fans and Grow Customers

Carol — Wed, 11 Jan 2012 04:01:50 +0000

Hello and Happy New Year!

I’m happy to announce that I’ll be starting the year off by giving a seminar, “Facebook for Business: Build Fans and Grow Customers” at the Cartersville-Bartow County Chamber of Commerce. The seminar will be held this coming Friday, January 13 at 11:30 am in the Anheuser-Busch Community Room.

Facebook is such a vital tool for personal and professional life- I don’t know where we’d be without it. Did you know that Facebook has nearly 800 million active users? More than half of them log on daily. Think of the fantastic potential for networking and marketing!

Whether Facebook is still foreign to you or you’re just looking for some fresh ideas for your profile, there’s something for you at the seminar this Friday. Come join me in navigating Facebook’s newest changes and hear tips for branding yourself and your company.

The event is free to all members of the chamber, and lunch can be pre-ordered for only $8. The cost to attend $35 for non-members.

If you would like to attend, there is still space! You may register online by January 12.

Register for Social Media Lab in February

Carol — Tue, 18 Jan 2011 15:10:48 +0000

Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.

Social Media Lab is a five-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from Carol Flammer of mRELEVANCE how to build your business as you build Friends, Fans, and Followers.

Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon (registration starts at 8:30). The upcoming lab takes place Feb. 7, 14, 21, 28 and March 7. Classes can be taken separately, but for the best overview and value, register for all five weeks together! Register for individual weeks for $79 each or for all five for $289. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.

NAHB and Masco Sponsor a Fun IBS TweetUp

Carol — Wed, 12 Jan 2011 23:35:40 +0000

I was thrilled to be asked to be the special guest at the International Builders Show’s TweetUp sponsored by Masco and NAHB. The TweetUp was the perfect opportunity to put IRL faces will all of those @ Twitter handles that I have been conversing with in cyberspace.

It was especially fun to have the opportunity to talk about Twitter because my program on Friday at 10 a.m. with Tammie Smoot, Kelly Fink and Linda Hebert is Friend, Fan, Follow or Fail: Discover the Basics of Social Networking and I’m covering, you guessed it, Twitter.

It was also fun to give some stats from the recently released @Sysomos in-depth report of Twitter’s Growth from 2009 to 2010. Just released in December 2010, these are very current stats.

Users with 100+ friends have increased by three-fold to 21% since 2009.
22.5% of users accounted for about 90% of all activity.
80% users have made fewer than 500 tweets.
Justin Bieber is one of top two-word phrases and top name in user’s bios.
Significantly more users are disclosing their location, bio and web information in Twitter profiles.

In the true spirit of Twitter and social networking, I was able to create a list of the top 11 Twitter Suggestions for 2011:

11 – @BryanBruce – Identify demand drivers for your business and make sure you integrate your brand
10 – @feritae ? Teri Fay Edwards – Do u want your mom, your boss, your spouse or kids to read it? If it will embarrass u, it WILL show up if they google you!
9 – @CarolFlammer – Tweeting is like writing on the www in permanent ink, make mine a Sharpie
8 – @SteveKleber – Ask questions.” You’d be surprised how many are willing to respond/give advice, & there are no stupid questions (…usually!)
7 – @MascoCorp – To me, Twitter is about individuals as well as “the Masses.” Know your audience & tailor your msg to be relevant & engaging.
6 – @mRELEVANCE – use effective hashtags so you can be part of specific events and see what is ‘happening’ on the show floor at #IBS2011
5 – @EFL_Guy – Stephen Davis – During seminars we ‘Team Tweet” so we can all get a feel of other lectures and topics. Fun way to get ‘sound bites’!
4 – @MattMorrow – CEO of Springfield HBA – We’re putting twitter list “myhba people” feeding on front page of new HBA site. Now any member can b on homepg jus by tweeting.
3 – @Creating Wow – Meredith Oliver – my top twitter tip is be yourself, be fun and personal and please no more motivational quotes!
2 – @NoraDePalma – Write like a person, not a brand
1 – @AtlantaPR – What you say does not have to be personal, but it should have personality

50+ University is Coming to Atlanta

Carol — Sat, 28 Aug 2010 00:11:41 +0000

It is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.

As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.

Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.

This will be the first time that this conference is offered in Atlanta and will feature 16 different accredited educational sessions taught by leading experts in the 50+ housing industry.

The cost of the conference is $80 for 50+ council members and $125 for non-council members. If you’re looking to take advantage of additional savings, non-council members can increase their value by simultaneously becoming a member of the Atlanta 50+ Housing Council and registering for the conference for only $150. That’s a savings of $75.

Space is limited, so act fast to take advantage of this offer. For more information about 50+ University Day, including online registration and class schedule, visit the website.

Friend, Fan, Follow or Fail: Discover the Basics of Social Networking

Carol — Mon, 23 Aug 2010 13:16:29 +0000

Are you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.” Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing grade and turn you into an “A” student.

With consumers, Realtors and other influencers flocking to social networks, targeting them as friends, fans and followers will ensure that you don’t fail in promoting your homes, communities, products and brand. From account setup on LinkedIn, Twitter and Facebook, as well as the fine points of using each site, we will show you how to ‘netweave’ it all together, save time and get a passing grade!

Come prepared to take notes!

Learning Outcomes:

* Learn the top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook
* Get easy-to-follow tips for setting up your presence on the basic social networking sites – and how to use them to generate business
* Discover the free, powerful tools social networking sites provide for targeting relevant audiences
* Get valuable tips for simplify social media management

Date: Friday, January 14
Time: 10:00 am – 11:30 am
Location: West 304 A-B
Level: Novice

Sisterhood of the Traveling Laptop: What Women Want Online and Onsite

Carol — Mon, 23 Aug 2010 02:40:52 +0000

In this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”

Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?

This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to appeal to the “power of the purse” with your website, social media marketing and onsite demonstration. Discover how to bundle your home’s convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman. Join three of the industry’s top coaches to learn the inner secrets of appealing to these powerful decision makers.

Save the date, we hope to see you at the International Builders Show in Orlando, Fla.

Date: Thursday, January 13
Time: 3:30 pm – 5:00 pm
Location: West 311 E-F
Level: Intermediate

Looking Forward To Seeing Everyone at 21 Century Building Show

Carol — Mon, 19 Jul 2010 00:49:33 +0000

The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.

Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.

Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!

Don’t forget to register for the show at www.21BuildingExpo.com.

Social Media Sites – Which Ones Do You Use?

Carol — Thu, 10 Jun 2010 19:26:40 +0000

Professional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.

We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:

Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%

Ok, so in terms of what I do on a daily basis, this is HUGE! With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!

This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!

The Intersection of Social and Search

Carol — Thu, 11 Mar 2010 01:31:16 +0000

Have you been to the intersection of Social and Search? It is a popular place to be on the Internet! Even Google is working to make search more social. Look at their latest introductions including Google Wave, Sidewiki and Buzz. Finding the intersection of Social and Search is part art and part science.

What can you do to optimize your social sites to show up higher in both the search results and the social search widget?
How do you know where you should be?
How do you optimize your status?
How do you know what you are doing is working?

Well here is great news! Next Thursday, March 25 at REtechSouth‘s New Homes Camp my business partner, Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.

And, best of all tickets are still available. You can use my discount code ‘Carol Flammer‘ to receive 10-percent off of the ticket price. Oh yeah, I’m presenting as part of new homes camp too. If you want to learn more about how your blog can be the engine of your social media marketing program, don’t miss my session!

GNTC Spring Social Media Lab

Carol — Mon, 08 Feb 2010 04:46:25 +0000

Social Media Lab is a six-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from the experts how to build your business as you build Friends, Fans, and Followers.

Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon. The spring Lab will be held April 12 – May 17. Classes can be taken separately, but for the best overview and value, register for all six weeks together! Register for individual weeks for $79 each ($158 for 2-week blogging session), or for all six for $349. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.

Lab Overview – April 12
What is it? What’s in it for you? How can engaging in social media help your business? Do you know the difference between LinkedIn, Twitter, and Facebook? And just what in the world is Blogging? In this introductory class you will learn the basics and the purpose of each of these, and how integrating them will give you the greatest ban for your buck. This first week sets the stage for the remaining sessions.

Twitter – April 19
Create a Twitter account and learn proper twittiquette. Tweeting is like text messaging to the world; just don’t say anything you don’t want Grandma to see! Find out what it means to follow and be followed. Although it may sound like it, it’s really not cyber-stalking at all!

LinkedIn – April 26
From building your personal profile to participating in groups, learn the ins and outs for getting the most of this online Rolodex and resume.

Facebook – May 3
Build a Fan Page and find out ways to promote it to your friends and customers. This is one online cocktail party you don’t want to miss.

Blog Building – May 10 & 17
Learn the basics of building a WordPress blog. Your blog is the foundation of your social media program. A well-built blog will be one of your Website’s Top 10 referral sources. We will spend the first session setting up your site, and the second session actually posting to make you blog come alive.

If you have questions, please contact me. I love to help businesses engage in social media and Internet marketing for a competitive advantage. I just finished teaching social media lab to a fantastic group at the Cartersville Chamber of Commerce. To schedule me to teach Social Media Lab to your group, contact me. I look forward to meeting you.