Carol Flammer | Social Media, Public Relations, Horse Lover » Events

Looking Forward To Seeing Everyone at 21 Century Building Show

Carol — Mon, 19 Jul 2010 00:49:33 +0000

The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.

Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.

Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!

Don’t forget to register for the show at www.21BuildingExpo.com.

Social Media Sites – Which Ones Do You Use?

Carol — Thu, 10 Jun 2010 19:26:40 +0000

Professional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.

We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:

Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%

Ok, so in terms of what I do on a daily basis, this is HUGE! With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!

This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!

The Intersection of Social and Search

Carol — Thu, 11 Mar 2010 01:31:16 +0000

Have you been to the intersection of Social and Search? It is a popular place to be on the Internet! Even Google is working to make search more social. Look at their latest introductions including Google Wave, Sidewiki and Buzz. Finding the intersection of Social and Search is part art and part science.

What can you do to optimize your social sites to show up higher in both the search results and the social search widget?
How do you know where you should be?
How do you optimize your status?
How do you know what you are doing is working?

Well here is great news! Next Thursday, March 25 at REtechSouth’s New Homes Camp my business partner, Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.

And, best of all tickets are still available. You can use my discount code ‘Carol Flammer‘ to receive 10-percent off of the ticket price. Oh yeah, I’m presenting as part of new homes camp too. If you want to learn more about how your blog can be the engine of your social media marketing program, don’t miss my session!

GNTC Spring Social Media Lab

Carol — Mon, 08 Feb 2010 04:46:25 +0000

Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.

Social Media Lab is a six-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from the experts how to build your business as you build Friends, Fans, and Followers.

Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon. The spring Lab will be held April 12 – May 17. Classes can be taken separately, but for the best overview and value, register for all six weeks together! Register for individual weeks for $79 each ($158 for 2-week blogging session), or for all six for $349. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.

Lab Overview – April 12
What is it? What’s in it for you? How can engaging in social media help your business? Do you know the difference between LinkedIn, Twitter, and Facebook? And just what in the world is Blogging? In this introductory class you will learn the basics and the purpose of each of these, and how integrating them will give you the greatest ban for your buck. This first week sets the stage for the remaining sessions.

Twitter – April 19
Create a Twitter account and learn proper twittiquette. Tweeting is like text messaging to the world; just don’t say anything you don’t want Grandma to see! Find out what it means to follow and be followed. Although it may sound like it, it’s really not cyber-stalking at all!

LinkedIn – April 26
From building your personal profile to participating in groups, learn the ins and outs for getting the most of this online Rolodex and resume.

Facebook – May 3
Build a Fan Page and find out ways to promote it to your friends and customers. This is one online cocktail party you don’t want to miss.

Blog Building – May 10 & 17
Learn the basics of building a Wordpress blog. Your blog is the foundation of your social media program. A well-built blog will be one of your Website’s Top 10 referral sources. We will spend the first session setting up your site, and the second session actually posting to make you blog come alive.

If you have questions, please contact me. I love to help businesses engage in social media and Internet marketing for a competitive advantage. I just finished teaching social media lab to a fantastic group at the Cartersville Chamber of Commerce. To schedule me to teach Social Media Lab to your group, contact me. I look forward to meeting you.

I’m Thinking S’Mores at New Homes Camp

Carol — Fri, 05 Feb 2010 22:23:26 +0000

REtechSouth is right around the corner! But if you have procrastinated and not bought your ticket, no worries, there is still time to register. REtechSouth is March 25 and 26 and to make it easy, here is the link to my ReTech discount code!

During REtechSouth mRELEVANCE is sponsoring New Homes Camp on Thursday, March 25 from 9:30 a.m. – noon. Bring your tent and we will supply the s’mores, ReTechSouth’s New Homes Camp focuses on how you can use blogging, social media and other tech tools for a competitive advantage. Whether you are a marketing director, new homes sales agent, broker or are simply interested in learning more about the new homes industry, be prepared to leave new homes camp with a notebook or laptop full of ideas. This is one not to miss adventure in new technology. Bring your business card for raffle prizes to be given away throughout New Homes Camp. Check out our All Star line up and make sure to select New Homes Camp on your ReTech Show Planner.

Take Aways include:
•   Positioning your blog as the engine of your social media program
•   How to sell to the savvy dot com consumer
•   Interacting with consumers through Trulia Q&A and your Trulia blog
•   How to position your social media content to show up higher in the search engines
•   How online conversations can lead to building long-term trusted client relationships
•   The most commonly used social media tools for engaging customers

Here is the complete schedule for New Homes Camp:

9:30 – 9:50
Carol Flammer, mRELEVANCE – Forget the Bling: It’s Time to Blog

9:50 – 10:15
Meredith Oliver, Meredith Communications – Selling to Dot Com: Follow Up Until they Buy, Die or Get a Restraining Order

10:15 – 10:35
Tice Burke, Trulia – Beyond Listings: Interact with Consumers on Trulia

10:35 – 11:00
Mitch Levinson, mRELEVANCE – The Intersection of Social and Search

11 – 11:45
Paul Chaney, Author of The Digital Handshake – The Digital Handshake: Proven Strategies to Grow Your Business

11:45 – noon
Q&A

Forget the Bling: It’s Time to Blog
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!

Selling to Dot Com; Follow Up Until they Buy, Die or Get a Restraining Order
It’s five o’clock…do you know where your Web site leads are? How well do you convert your eLeads into eSales? This seminar is for sales agents who want to: 1) Improve follow-up response time and frequency, 2) Set more appointments with eLeads and phone calls and 3) Convert more eLead appointments into eSales. Fast paced, fun and content rich, Meredith will give you six strategies to help you respond better, quicker and faster to your walk-in traffic and Internet leads. Stop sending massive eblasts that get little response and leaving boring voicemail messages! It’s time to put the fun back in follow-up! Learn how from Internet marketing expert, Meredith Oliver!

Beyond Listings: Interact with Consumers on Trulia
You’ve claimed your listings on Trulia, but have you looked beyond that? With 6 million users a month, how can you interact with them so that they know about your homes and communities? Tice Burke, Manager of Strategic Partnerships will show you how to meet buyers on Trulia. Learn how to engage your next buyer through Q&A and launch your Trulia blog – It’s Free!

The Intersection of Social and Search
Google is working to make search more social. What can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how to optimize your status and how to know it is working? Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.

The Digital Handshake: Proven Strategies to Grow Your Business Using Social Media
Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world.

Rome’s First Tweet Up

Carol — Sat, 31 Oct 2009 14:58:02 +0000

Can you go anywhere today without overhearing a conversation about Twitter, Facebook or blogging? Are you interested in joining in but have no idea where to start? Or are you Tweeting and looking to find others to interact with both on and offline?

Join us for Rome’s First Tweet Up on Tuesday, November 10 from 6 – 8 p.m. This FREE event takes place at 333 On Broad.

Enjoy light snacks and $2 draught beer while listening to guest speakers share their tips and tricks on how to use Twitter and other social media tools to promote your business and build your personal brand. Not only is this a great opportunity to learn more about social media, but it is a great networking opportunity too. Grab a stack of business cards and a friend and head on over to 333 On Broad on Tuesday, Nov. 10 from 6 – 8 p.m.

For more information about Rome’s first Tweet Up or to sign up to let us know you are attending, visit Facebook or follow @hometown and @carolflammer (that’s me) on Twitter.

Sneak Peek at Social Media for Business

Carol — Sat, 17 Oct 2009 20:04:05 +0000

A sneak peek at “Social Media for Business” will be offered on October 29 from 2 – 3 p.m. by the Cartersville Chamber of Commerce right before Business Expo begins at The Church at Liberty Square. Laura Everett, Social Media Manager with Flammer Relations, Inc. will give a sneak peek at the 4-part series the Chamber’s Small Business Council will host this winter.

Participants will learn about social media marketing with a brief overview of the most popular social networking sites (Facebook, Twitter, LinkedIn) and a blogging overview. Learn the effectiveness of these tools and how they are used to create Friends, Fans, and Followers, and how to measure your return on investment. A business card is required for admission.

Cartersville’s First Tweet Up at Slopes

Carol — Sun, 11 Oct 2009 18:01:19 +0000

Cartersville’s first Tweet Up will be held on Thursday, Oct. 15 from 6 to 8 p.m. at Slopes Cartersville @SlopesCville. If you are a business owner trying to figure out how to use social media, this is a great opportunity to hear from local businesses using it effectively.

Please join us for networking, great BBQ and some social networking tips from @hometown John Druckenmiller with Hometown Headlines, @CarolFlammer with mRELEVANCE, Jay Shell with 333 on Broad and Mark Mathison of Slopes Cartersville.

The Thursday night Slopes special is the Pork Plate. Buy one pork plate and two drinks and get the 2nd pork plate for FREE.

Bring a friend and learn more about how you can use social media to make business connections. Don’t forget your business cards.