Archive for Social Media
I’m happy to announce that I’ll be starting the year off by giving a seminar, “Facebook for Business: Build Fans and Grow Customers” at the Cartersville-Bartow County Chamber of Commerce. The seminar will be held this coming Friday, January 13 at 11:30 am in the Anheuser-Busch Community Room.
Facebook is such a vital tool for personal and professional life- I don’t know where we’d be without it. Did you know that Facebook has nearly 800 million active users? More than half of them log on daily. Think of the fantastic potential for networking and marketing!
Whether Facebook is still foreign to you or you’re just looking for some fresh ideas for your profile, there’s something for you at the seminar this Friday. Come join me in navigating Facebook’s newest changes and hear tips for branding yourself and your company.
The event is free to all members of the chamber, and lunch can be pre-ordered for only $8. The cost to attend $35 for non-members.
If you would like to attend, there is still space! You may register online by January 12.
Twitter is one of my absolute favorite social media sites. It is where “birds of a feather flock together.” I love it because unlike many other social sites you can really target the people and the content that you want to follow. visual.ly created this cool info graphic to demonstrate my Twitter profile. visual.ly is a new site that just launched. It can help you build info graphics to illustrate your trends and statistics. Make sure to check it out!
Now that the new version of my book is out apparently the old one has become priceless. Amazon has one copy of “Social Media for Home Builders: It’s Easier Than You Think” remaining and this exclusive edition is available to one lucky (and perhaps wealthy) buyer for $101.41. All I can say is priceless!
Of course, you can always purchase the new version “Social Media for Home Builders 2.0″ for its regular price of $19.95. Besides it is the expanded version with new real estate case studies, more tools and twice the pages.
The Facebook “like” button is how consumers prefer to support local businesses online. A new study by CityGrid Media conducted by Harris Interactive® also shows that consumers are doing their homework when it comes to making decisions about which local businesses to frequent, but no one factor or source overwhelmingly influences the final choice–including those highly-touted deals and discounts.
“Surprisingly enough, Likes are trumping reviews when it comes to sharing feedback, but this does not translate to Facebook being the first or only place consumers turn when deciding to try someplace new,” said Kara Nortman, SVP, Publishing at CityGrid Media. “What this means for small businesses on the Web is that they should encourage Likes, but also round out marketing efforts to reach consumers across a variety of touchpoints. The truth is, there’s no one silver bullet to influence people that are choosing local businesses on or offline.”
Key findings:
Likes Trump Reviews; but Face to Face Wins Over All
- Three-quarters of people (75%) tell their friends
- 20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review
- Millennials are even more likely to favor Facebook over reviews, as are women:
- 40% of people under 35 “Like” a business; that went to 49% in the 18-24 group, versus 18% who said they would write a review
- 25% of women hit the “Like” button, versus 11% who write reviews
- Millennials are even more likely to favor Facebook over reviews, as are women:
People do Their Homework, but The Deal’s Just Extra Credit
While Facebook may be one of the first places people go to give feedback on a business, it’s certainly not the only stop. Surprisingly, despite a sluggish economy and the Read More→
Remember all the cool patterns we made as kids on the Spirogiro? Well, LinkedIn has a cool new tool that will remind you of your childhood, while at the same time allowing you to visualize your LinkedIn network. My LinkedIn Map is pictured here. It is interesting to be able to picture the interconnectivity between all of my social networks, yet see each of them distinctly! I love all of the colors and patterns.
If you want to create one of your own visit Linkedin Labs and follow the directions!
If you are too young to remember the Spirogiro, guess what? They are still available at Amazon. Of course they call them Spiral Art now!
Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.
Social Media Lab is a five-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from Carol Flammer of mRELEVANCE how to build your business as you build Friends, Fans, and Followers.
Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon (registration starts at 8:30). The upcoming lab takes place Feb. 7, 14, 21, 28 and March 7. Classes can be taken separately, but for the best overview and value, register for all five weeks together! Register for individual weeks for $79 each or for all five for $289. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.
About half-way through the International Builder’s Show, I realized that my back already hurt and my feet were starting to hurt too. I found myself in the Professional Women in Building (PWB) lounge lying on my back on the floor! It was just then that Cindy Cepko entered the lounge and loaned me her EMS (electronic muscle stimulation) machine. Having never used one before I was completely surprised that this portable, light weight piece of equipment not only worked, but also fit into my purse.
A group of us started chatting and we quickly realized that Cindy was quite the prepared tradeshow goddess! In addition to her EMS machine, she pulled out of her brand new rolling bag extra shoes with Happy Feet insoles. These three items will be on the top of my shopping list for the next show I attend:
- EMS machine
- Happy Feet
- A rolling briefcase
If anyone bought the top two items during #ibs2011, I’d love to have contact information for these vendors. I’m definitely in the market for these! And the sooner, the better!
My personal tradeshow survival kit for the show included:
- Folders for each event or meeting – this allowed me to only bring to the show the files I needed that day and leave the rest at the hotel.
- A giant case of water – I drank water non-stop during the show. Read More→
I was thrilled to be asked to be the special guest at the International Builders Show’s TweetUp sponsored by Masco and NAHB. The TweetUp was the perfect opportunity to put IRL faces will all of those @ Twitter handles that I have been conversing with in cyberspace.
It was especially fun to have the opportunity to talk about Twitter because my program on Friday at 10 a.m. with Tammie Smoot, Kelly Fink and Linda Hebert is Friend, Fan, Follow or Fail: Discover the Basics of Social Networking and I’m covering, you guessed it, Twitter.
It was also fun to give some stats from the recently released @Sysomos in-depth report of Twitter’s Growth from 2009 to 2010. Just released in December 2010, these are very current stats.
- Users with 100+ friends have increased by three-fold to 21% since 2009.
- 22.5% of users accounted for about 90% of all activity.
- 80% users have made fewer than 500 tweets. Read More→
Want to make your employees LOVE you? Recently I asked members of Professional Building Women LinkedIn group for the Quirkiest Things that Business owners do to keep employees happy. I received some fabulous responses and thought it would only be fair to share! (If you are a member of the PWB LinkedIn group, you can click through on these links to learn more about the people who are featured. If you are not a member, please join us!)
Todd Lincoln • I grill lunch or an early dinner for everyone on our job-sites, and make ice cream when it is really, really hot.
Linda Hebert • One of my sales agents was complaining that the stress of the market was taking a toll on her appearance and she couldn’t afford to do anything about it. I Really needed one of our models to sell at a price at the high end of a very tough market. Incentive? Botox. Outcome? Success! ….. And a very happy, motivated and younger looking, agent.
Terri Everhart • Take a ‘lunch’ break at the local driving range – - everyone gets a bucket of golf balls to swing out some aggressions. Doesn’t take much to organize this event; just pick up and go. And it’s fun for every level of golfer.
Katie Middleton • Once a quarter, we host Bingo Day with a potluck. The Bingo cards are themed around season or a holiday and our well experienced receptionist calls the “spots” through our phone system. Winners are given Read More→
Thanks to my Mom for sending this to me in an email. This is hilarious!
Here goes, you know you are living in 2010 when:
1. You accidentally enter your PIN on the microwave.
2. You haven’t played solitaire with real cards in years.
3. You have a list of 15 phone numbers to reach your family of three.
4. You e-mail the person who works at the desk next to you.
5. Your reason for not staying in touch with friends and family is that they don’t have e-mail addresses.
6. You pull up in your own driveway and use your cell phone to see if anyone is home to help you carry in the groceries.
7. Every commercial on television has a website at the bottom of the screen
8. Leaving the house without your cell phone, which you didn’t even have the first
20 or 30 (or 60) years of your life, is now a cause for panic and you turn around to go and get it.
10. You get up in the morning and go on line before getting your coffee
11. You start tilting your head sideways to smile. : )
12 You’re reading this and nodding and laughing.
13. Even worse, you know exactly to whom you are going to forward this message..
14. You are too busy to notice there was no #9 on this list.
15. You actually scrolled back up to check that there wasn’t a #9 on this list
