Archive for Social Media
GNTC Spring Social Media Lab
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Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.
Social Media Lab is a six-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from the experts how to build your business as you build Friends, Fans, and Followers.
Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon. The spring Lab will be held April 12 – May 17. Classes can be taken separately, but for the best overview and value, register for all six weeks together! Register for individual weeks for $79 each ($158 for 2-week blogging session), or for all six for $349. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.
Lab Overview – April 12
What is it? What’s in it for you? How can engaging in social media help your business? Do you know the difference between LinkedIn, Twitter, and Facebook? And just what in the world is Blogging? In this introductory class you will learn the basics and the purpose of each of these, and how integrating them will give you the greatest ban for your buck. This first week sets the stage for the remaining sessions. Read More→
I’m Thinking S’Mores at New Homes Camp
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REtechSouth is right around the corner! But if you have procrastinated and not bought your ticket, no worries, there is still time to register. REtechSouth is March 25 and 26 and to make it easy, here is the link to my ReTech discount code!
During REtechSouth mRELEVANCE is sponsoring New Homes Camp on Thursday, March 25 from 9:30 a.m. – noon. Bring your tent and we will supply the s’mores, ReTechSouth’s New Homes Camp focuses on how you can use blogging, social media and other tech tools for a competitive advantage. Whether you are a marketing director, new homes sales agent, broker or are simply interested in learning more about the new homes industry, be prepared to leave new homes camp with a notebook or laptop full of ideas. This is one not to miss adventure in new technology. Bring your business card for raffle prizes to be given away throughout New Homes Camp. Check out our All Star line up and make sure to select New Homes Camp on your ReTech Show Planner.
Take Aways include:
• Positioning your blog as the engine of your social media program
• How to sell to the savvy dot com consumer
• Interacting with consumers through Trulia Q&A and your Trulia blog
• How to position your social media content to show up higher in the search engines
• How online conversations can lead to building long-term trusted client relationships
• The most commonly used social media tools for engaging customers
Social Media The Ultimate Open Source
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Open source software and code has changed the way programmers develop enabling them to build programs and launch sites off already existing and usually free code. As the Internet has grown, sites built from consensus have increased in number. Wikipedia is a dictionary built on consensus, Google Wave documents can be created by a team of people located anywhere and with Google Sidewiki you can comment and converse “on” any Website.
With this online evolution, it is really no surprise that the practice of social media marketing and its best practices has become the Ultimate Open Source. At conferences like SoCon (which I attended yesterday), Tweet ups and even Twitter chats, those who participate in social media come together to share and learn from one another. Promoting the discipline of social media and creating a set of best practices, while sharing knowledge and educating one another is the ultimate goal. Whether you striving to learn more about social media to network with friends, promote your boutique business or Read More→
Meet Me at Builder Books
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Hot off the press! I don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” is HOT off the press and will be available at BuilderBooks at the International Builders Show.
Stop by the BuilderBooks Store during “Ask The Experts” on Wednesday January 20th from 1 – 2 p.m. to meet me and ask your social media questions. The BuilderBooks Store is located on the Grand Concourse in the Central Hall. Open Daily.
Social media marketing doesn’t have to be a mystery. My new book will walk you step-by-step through how to build an effective program. Please come by BuilderBooks during IBS to meet me! #IBS2010
Cell Phones, Texting and Your Customers
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85% of adult Americans own a cell phone.
52% of Americans send test messages.
A recent study on Wireless Internet use by Pew discovered that more than 50% of American adults use their mobile phones for non-voice data each day. Non-voice data includes using smart phones and cell phones for texting, taking photos, playing games, surfing the Web and sending email.
And here is a scary statistic: 25% of Americans admit that they text while driving.
Lucky for us, companies like Vlingo have invented “voice user interface” technology that allows people to control their cell phones by talking to the phone. “We often like to say 26 percent of people admit to driving while texting. We are sure that underestimates the problem,” said Dave Grannan, of Vlingo. Click here for more results of the Vlingo survey. Let’s all pledge to text only while parked.
The Pew study says, “Sending text messages remains the mainstay activity for cell phone users.” As companies seek ways to engage buyers through permission-based mediums, texting will no doubt continue to be hot. Read More→
Rome’s First Tweet Up
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Can you go anywhere today without overhearing a conversation about Twitter, Facebook or blogging? Are you interested in joining in but have no idea where to start? Or are you Tweeting and looking to find others to interact with both on and offline?
Join us for Rome’s First Tweet Up on Tuesday, November 10 from 6 – 8 p.m. This FREE event takes place at 333 On Broad.
Enjoy light snacks and $2 draught beer while listening to guest speakers share their tips and tricks on how to use Twitter and other social media tools to promote your business and build your personal brand. Not only is this a great opportunity to learn more about social media, but it is a great networking opportunity too. Grab a stack of business cards and a friend and head on over to 333 On Broad on Tuesday, Nov. 10 from 6 – 8 p.m.
For more information about Rome’s first Tweet Up or to sign up to let us know you are attending, visit Facebook or follow @hometown and @carolflammer (that’s me) on Twitter.
Sneak Peek at Social Media for Business
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A sneak peek at “Social Media for Business” will be offered on October 29 from 2 – 3 p.m. by the Cartersville Chamber of Commerce right before Business Expo begins at The Church at Liberty Square. Laura Everett, Social Media Manager with Flammer Relations, Inc. will give a sneak peek at the 4-part series the Chamber’s Small Business Council will host this winter.Cartersville’s First Tweet Up at Slopes
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Cartersville’s first Tweet Up will be held on Thursday, Oct. 15 from 6 to 8 p.m. at Slopes Cartersville @SlopesCville. If you are a business owner trying to figure out how to use social media, this is a great opportunity to hear from local businesses using it effectively.
Please join us for networking, great BBQ and some social networking tips from @hometown John Druckenmiller with Hometown Headlines, @CarolFlammer with Read More→
Reputation Management: Who is Guarding Your Castle?
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Today more than ever reputation is built online. I recently presented reputation management at New Media Atlanta and I wanted to share some of it with you.
When you Google your name, do you like what you see? More importantly when they Google (or Bing) your companies name do they like what they see? Your online reputation starts (or stops) with the things they find when they Google your name.
We go online every day to search for restaurants, dentists, car repair shops and much more. When was the last time you Googled your name? Do you know what the search engines find? There are three possible results for what they could find:
- No Results – If they Google you and the results are not found, you have a serious problem. Either you don’t have a web site at all or maybe you just have a terrible SEO firm? If you don’t have a web site at least build a Facebook page or launch a Twitter account so that you show up somewhere online.
- Wrong Results - Your name could be spelled wrong? Or someone else may just have better SEO that you do. Maybe you share the name of your company with someone else – this can make it a bit harder to control your online reputation.
- Negative Stuff - YIKES! You have a horrible review as the third result just under your web site. Maybe it is on YELP or CityDataForum or even worse it is a hate blog?
So, who decides online reputation? Your friends, peers, clients or influencers? How much control do you have? Read More→
Selling to Women? Consider Social Networking
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Do you have a product or service that you want to sell to women? Did you know that a recent BlogHer poll found that 50-percent of women use social media daily! Women reported spending less time following mass media, including television, newspapers, magazines and radio, but 55-percent of those polled are blogging, 20-percent using Twitter and shhhhh- here’s one statistic you might not want to tell your competitors – 75-percent of women are participating in social networks.
Social networks are for kids you say? Not so, Baby Boomers are the fastest growing demographic on social networking sites such as Facebook and Read More→
