Carol Flammer | Social Media, Public Relations, Horse Lover » Seminars

Looking Forward To Seeing Everyone at 21 Century Building Show

Carol — Mon, 19 Jul 2010 00:49:33 +0000

The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.

Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.

Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!

Don’t forget to register for the show at www.21BuildingExpo.com.

Social Media Sites – Which Ones Do You Use?

Carol — Thu, 10 Jun 2010 19:26:40 +0000

Professional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.

We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:

Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%

Ok, so in terms of what I do on a daily basis, this is HUGE! With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!

This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!

Your Web site and SEO

Carol — Fri, 30 Apr 2010 19:20:23 +0000

My Brother Built It. Why Doesn’t it Work?

Have you ever wondered, “How effective is my company’s Web site?” The mRELEVANCE team runs across companies every day that had their Web site built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t.

Many of these companies don’t see results from their Web sites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all.

During an upcoming seminar on Web sites and SEO (Search Engine Optimization), I will cover the five most common reasons why Web sites do not produce leads, prospects or buyers:

Not built to drive traffic
Difficult to Navigate
Content and Branding
Proper Call to Action
Tracking and Analytics

Best of all, during the presentation I’ll provide constructive direction on how to fix them.

For more information on this Lunch & Learn on Friday, May 21 at 11:30 a.m., call the Cartersville – Bartow County Chamber of Commerce at 770-382-1466.

If you can’t make the seminar, but need help with your Web site, let me know. We love helping companies become effective online! 770-383-3360 or carol (at) mRELEVANCE.com

Articles on Social Media and Internet Marketing

The Intersection of Social and Search

Carol — Thu, 11 Mar 2010 01:31:16 +0000

Have you been to the intersection of Social and Search? It is a popular place to be on the Internet! Even Google is working to make search more social. Look at their latest introductions including Google Wave, Sidewiki and Buzz. Finding the intersection of Social and Search is part art and part science.

What can you do to optimize your social sites to show up higher in both the search results and the social search widget?
How do you know where you should be?
How do you optimize your status?
How do you know what you are doing is working?

Well here is great news! Next Thursday, March 25 at REtechSouth’s New Homes Camp my business partner, Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.

And, best of all tickets are still available. You can use my discount code ‘Carol Flammer‘ to receive 10-percent off of the ticket price. Oh yeah, I’m presenting as part of new homes camp too. If you want to learn more about how your blog can be the engine of your social media marketing program, don’t miss my session!

GNTC Spring Social Media Lab

Carol — Mon, 08 Feb 2010 04:46:25 +0000

Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.

Social Media Lab is a six-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from the experts how to build your business as you build Friends, Fans, and Followers.

Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon. The spring Lab will be held April 12 – May 17. Classes can be taken separately, but for the best overview and value, register for all six weeks together! Register for individual weeks for $79 each ($158 for 2-week blogging session), or for all six for $349. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.

Lab Overview – April 12
What is it? What’s in it for you? How can engaging in social media help your business? Do you know the difference between LinkedIn, Twitter, and Facebook? And just what in the world is Blogging? In this introductory class you will learn the basics and the purpose of each of these, and how integrating them will give you the greatest ban for your buck. This first week sets the stage for the remaining sessions.

Twitter – April 19
Create a Twitter account and learn proper twittiquette. Tweeting is like text messaging to the world; just don’t say anything you don’t want Grandma to see! Find out what it means to follow and be followed. Although it may sound like it, it’s really not cyber-stalking at all!

LinkedIn – April 26
From building your personal profile to participating in groups, learn the ins and outs for getting the most of this online Rolodex and resume.

Facebook – May 3
Build a Fan Page and find out ways to promote it to your friends and customers. This is one online cocktail party you don’t want to miss.

Blog Building – May 10 & 17
Learn the basics of building a Wordpress blog. Your blog is the foundation of your social media program. A well-built blog will be one of your Website’s Top 10 referral sources. We will spend the first session setting up your site, and the second session actually posting to make you blog come alive.

If you have questions, please contact me. I love to help businesses engage in social media and Internet marketing for a competitive advantage. I just finished teaching social media lab to a fantastic group at the Cartersville Chamber of Commerce. To schedule me to teach Social Media Lab to your group, contact me. I look forward to meeting you.

Sell to Women Through the Social Media Grapevine

Carol — Sat, 28 Nov 2009 06:08:45 +0000

Did you know that the average household does 10 to 12 loads of laundry each week? What if you could use this information to Sell to Women more homes to women using the Social Media Grapevine?

Women influence 91% of homebuying decisions, and at the International Builders Show (IBS) Karen Dry, Dina Gundersen, Tammie Smoot and I will show you how to engage them through social media. Find out how social networking sites can help you spread your messages virally through the social media grapevine, build advocacy, create top of mind awareness, listen and engage.

Sell to Women through the Social Media Grapevine is sponsored by Professional Women in Building. Join us on Tuesday, January 19 from 1:30 to 3 p.m. at the Las Vegas Convention Center South 221.

Cartersville Chamber offers Social Media Lab

Carol — Sat, 14 Nov 2009 14:51:59 +0000

Do you want to learn how social media can help your small business reach existing customers AND build relationships with new ones? Then join us in January for Social Media Lab at the Cartersville-Bartow Chamber of Commerce. Register for Social Media Lab here.

Social Media Lab is a four-week course offering the how to basics for promoting your business through social networking and blogging. Each Thursday we will cover building a different site in a 2- hour lab. Find out from the experts how to build Friends, Fans and Followers and create an effective strategy for your business. We will help you set up each of the sites and answer all of your questions.

January 7 – Twitter – create a Twitter account and learn proper twittiquette. Tweeting is like text messaging to the world, just don’t say anything that you don’t want Grandma to see.
January 14 – Linked In – from building your personal profile to participating in groups, learn the ins and outs for getting the most out of this online rolodex and resume.
January 28 – Facebook – build a Fan page and find out ways to promote it to your friends and customers. This is one online cocktail party that you don’t want to miss.
February 4 – Blogging – learn the basics of how to blog on Wordpress. Your blog is the foundation of your social media program. A well-built blog will be one of your Web sites top 10 referral sources.

mRELEVANCE is booking Social Media Labs for 2010 in northwest Georgia and metro Atlanta. Contact me at 770-383-3360 x20 to book a lab or for details on a lab near you. As Labs are booked, we will update the seminar schedule.

Reputation Management: Who Decides?

Carol — Fri, 11 Sep 2009 22:28:33 +0000

Brad Nix and Matt Fagioli asked me to come up with a promo video for New Media Atlanta. . . Not sure if this is exactly what they had in mind, but it demonstrates the kind of chaos that can happen to your reputation if you leave it to others.

Hope to see EVERYONE at New Media Atlanta or Social Real Estate Chicago. Special thanks to my friends at Spot Zero in LA for their editing talents, as well as to all the actors in the video.

Get Social in Chicago

Carol — Tue, 08 Sep 2009 02:58:50 +0000

Social Real Estate Chicago is right around the corner. This web 2.0 conference offers something for everyone in the real estate industry. Whether you are just starting to use social networking or have been blogging for years, you are sure to learn something you can apply in your day-to-day job search. AND if searching for a job IS your day-to-day “job,” the afternoon session addresses how to use social networking to make your job search more effective.

The conference takes place at the Abbington in Glen Ellyn on Tuesday, September 29. It’s not too late to get a ticket. . . You can register for the morning or afternoon sessions OR for the entire day. Tickets are just $25/session or $50 for the day.

I’ll be speaking on how home builders, developers and others in the industry are using social media to engage consumers, build networks of influencers, reduce budgets and increase sales.

Morning Session Topics include:

Utilizing social media to build your business/brand
Social Media Do’s and Don’ts For Business
Tracking Social Media Analytics

Afternoon Session Topics include:

How to find a Job using Social Media
How to Simplify Your Social Media Routine
Twitter – comparing services

Visit Social Real Estate Chicago for more information on this Chicago social media conference for real estate professionals.

If you are looking for information on Social Media for Home Builders, Click this link!

New Media Atlanta is Coming in September

Carol — Sat, 29 Aug 2009 22:09:11 +0000

Are you planning to attend New Media Atlanta? I will be there! In fact, I’m excited to be speaking at New Media Atlanta. I will get my 15 minutes of fame on stage (literally) talking about Reputation Management. More specifically, how important it is to engage in social media not only to build brand but for reputation management. After all. . . When THEY Google your name, do THEY like what they see?

This conference is geared to business owners — from those who have already embraced social media to those who are trying to figure out how this powerful form of permission-based marketing can help their company.

This conference has an impressive line up of social media experts from Chris Brogan, President of New Marketing Labs, who will discuss his new book, Trust Agents, which he co-wrote with Julien Smith.

Other presenters include some of my absolute favorite social media gurus: Jeff Turner, Nicole Nicolay, Reggie Nicolay, as well as Atlantans Toby Bloomberg and Desiree Scales.

Best of all, if you register now and use THIS link you can get a 10% discount, visit www.newmediaatlanta.com.

New Media Atlanta takes place Friday, Sept. 25, 2009 from 8 a.m. – 5 p.m. at the Georgia Tech Research Institute at 250 14th Street, NW, Atlanta, Ga. 30318. For more information, call 678-694-7001.