Archive for Seminars
Facebook for Business: Build Fans and Grow Customers
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Hello and Happy New Year!
I’m happy to announce that I’ll be starting the year off by giving a seminar, “Facebook for Business: Build Fans and Grow Customers” at the Cartersville-Bartow County Chamber of Commerce. The seminar will be held this coming Friday, January 13 at 11:30 am in the Anheuser-Busch Community Room.
Facebook is such a vital tool for personal and professional life- I don’t know where we’d be without it. Did you know that Facebook has nearly 800 million active users? More than half of them log on daily. Think of the fantastic potential for networking and marketing!
Whether Facebook is still foreign to you or you’re just looking for some fresh ideas for your profile, there’s something for you at the seminar this Friday. Come join me in navigating Facebook’s newest changes and hear tips for branding yourself and your company.
The event is free to all members of the chamber, and lunch can be pre-ordered for only $8. The cost to attend $35 for non-members.
If you would like to attend, there is still space! You may register online by January 12.
Register for Social Media Lab in February
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Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.
Social Media Lab is a five-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from Carol Flammer of mRELEVANCE how to build your business as you build Friends, Fans, and Followers.
Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon (registration starts at 8:30). The upcoming lab takes place Feb. 7, 14, 21, 28 and March 7. Classes can be taken separately, but for the best overview and value, register for all five weeks together! Register for individual weeks for $79 each or for all five for $289. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.
50+ University is Coming to Atlanta
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It is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.
As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.
Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.
This will be the first time that this conference is offered in Atlanta and will Read More→
2011 Super Sales Rally: New Home Sales Extravaganza
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Sales not quite where you want them to be? Vaccinate yourself with negotiation strategies that produce win-win outcomes and sales. This year at the Super Sales Rally Myers Barnes, Kerry Mulcrone, Meredith Oliver, John Palumbo and Van Rose will provide you with the check up that you have been needing to propel your new home sales.
This group will move fast as their ideas fly across the stage. As the social media stage crew for the Super Sales Rally, the mRELEVANCE team (Mitch Levinson and myself) will once again by tweeting and blogging to provide those at the show (and at home) with the latest greatest tips and quotes from this group of super sales trainers. Follow the IBS hashtag #IBS2011 on Twitter.
Learn breakthrough ideas to earn big numbers in new home sales. Ignite your selling power and blow past your goals with proven strategies that elevate Read More→
Friend, Fan, Follow or Fail: Discover the Basics of Social Networking
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Are you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.” Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing grade and turn you into an “A” student.
With consumers, Realtors and other influencers flocking to social networks, targeting them as friends, fans and followers will ensure that you don’t fail in promoting your homes, communities, products and brand. From account setup on LinkedIn, Twitter and Facebook, as well as the fine points of using each site, we will show you how to ‘netweave’ it all together, save time and get a passing grade!
Come prepared to take notes!
Learning Outcomes:
* Learn the top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook Read More→
Sisterhood of the Traveling Laptop: What Women Want Online and Onsite
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In this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”
Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?
This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to Read More→
Looking Forward To Seeing Everyone at 21 Century Building Show
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The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.
Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.
Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!
Don’t forget to register for the show at www.21BuildingExpo.com.
Social Media Sites – Which Ones Do You Use?
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Professional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.
We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:
Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%
Ok, so in terms of what I do on a daily basis, this is HUGE! With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!
This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!
Your Web site and SEO
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My Brother Built It. Why Doesn’t it Work?
Have you ever wondered, “How effective is my company’s Web site?” The mRELEVANCE team runs across companies every day that had their Web site built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t.
Many of these companies don’t see results from their Web sites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all.
During an upcoming seminar on Web sites and SEO (Search Engine Optimization), I will cover the five most common reasons why Web sites do not produce leads, prospects or buyers:
- Not built to drive traffic
- Difficult to Navigate
- Content and Branding
- Proper Call to Action
- Tracking and Analytics
Best of all, during the presentation I’ll provide constructive direction on how to fix them.
For more information on this Lunch & Learn on Friday, May 21 at 11:30 a.m., call the Cartersville – Bartow County Chamber of Commerce at 770-382-1466.
If you can’t make the seminar, but need help with your Web site, let me know. We love helping companies become effective online! 770-383-3360 or carol (at) mRELEVANCE.com
The Intersection of Social and Search
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Have you been to the intersection of Social and Search? It is a popular place to be on the Internet! Even Google is working to make search more social. Look at their latest introductions including Google Wave, Sidewiki and Buzz. Finding the intersection of Social and Search is part art and part science.
- What can you do to optimize your social sites to show up higher in both the search results and the social search widget?
- How do you know where you should be?
- How do you optimize your status?
- How do you know what you are doing is working?
Well here is great news! Next Thursday, March 25 at REtechSouth‘s New Homes Camp my business partner, Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.
And, best of all tickets are still available. You can use my discount code ‘Carol Flammer‘ to receive 10-percent off of the ticket price. Oh yeah, I’m presenting as part of new homes camp too. If you want to learn more about how your blog can be the engine of your social media marketing program, don’t miss my session!
