Author Archive
Looking Forward To Seeing Everyone at 21 Century Building Show
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The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.
Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.
Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!
Don’t forget to register for the show at www.21BuildingExpo.com.
Topsy Turvy Mother’s Day
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I’ve always wanted to try a Topsy Turvy for growing tomatoes and thanks to my “boys” now I have the chance!.
As you can see from these photos, it has been a Topsy Turvy Mother’s Day at the farm! Reminiscent of the world of Dr. Seuss, when I took the photo of the Topsy Turvy I accidentally moved the camera and got a really crazy shot. I assure you that our house is not bent!
Now I’m growing tomatoes upside down! It will be interesting to see if each plant really produces 50 pounds of tomatoes like the ads claim. Tomatoes are supposed to grow 20-percent faster and no staking is required. The downside is that I have to try to remember to water them every day.
Sites for Women
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If you are a woman, and statistically we know that about 50-percent of you are, here are some social media sites you may want to check out! We discovered many of these Web sites last fall while putting together the “Sell More Homes to Women Through the Social Media Grapevine,” a program presented by myself and three dynamic women at the International Builders Show (IBS). If you are a man (and 50-percent of you are), this is a great way to find out what makes women tick and how to market to us!
Blogher – The community for women who blog
www.blogher.com
Girls in Tech – A network for women in business in the technology space
http://girlsintech.net
MillionaireMoms – the art of raising an business and a family at the same time
www.millionairemom.com
Atlanta: A Social Media Meca
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Social Media Marketing for Business
Atlanta now tops the lists of places to be in social media marketing. Does your small business Tweet? Do you have a Facebook page? If the answer is no, maybe it is time to look into a social media program. Just last week Atlanta was listed as one of the top Twitter cities of the world. Listed at #5, Atlanta is in good company coming in just behind London, Los Angeles, Chicago and New York.
During 2009, Atlanta was one of the fastest growing cities in terms of Facebook users with more than 142% growth during the first half of the year. In numbers of Facebook users Atlanta is second only to New York! With all of these potential consumers flocking to Facebook and Twitter, it is more important than even to make sure your small business has a presence on the sites.
To streamline your social media strategy, make sure to launch a blog as the heart of your program. A blog will help you develop your messages and save time spent on social media by reducing the number of places you need to update. While there aren’t Read More→
RSS Doesn’t Mean Really Simple to Steal
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Do you create GREAT blog content? Do you find that others love it too? In fact they often love it enough to steal it and post it verbatim on their own blog or website! Well, you are not alone. After having numerous posts copied and pasted word for word from our beloved Atlanta Real Estate Forum to other sites, we decided to create these clever shirts (Well, we think they are clever anyway, Let us know if you like them too!).
The front says, “My blog posts are so good, they may contain content that you’ll want to Steal!”
The back says, “RSS does not mean Really Simple to Steal.”
You can have one too for the low, low price of $20 (includes shipping). Just visit mRELEVANCE to order one. Make sure to enter your complete address so we can mail it to you along with your preferred size M, L or XL.
Let the world know how proud you are of your blog content with a fun RSS tshirt from mRELEVANCE.
Have You Synchronized Your Social Media?
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So you have a blog. . . now what? Now it is time to synchronize your social media and develop a more in-depth plan. Here are a few quick ways to evaluate your current program.
Does your blog have a plan to survive the next “dry” spell?
- Blog is strategically focused on a topic or specialty
- Team of writers in place and ready to blog
- Editorial plan of 8 blog posts a month
- Backup content is available for when something falls through
- Posts contain a mixture of copy, photos, video and podcasts
- Posts are easy to read about 300 words long and often contain bullets
Is your team “synchronized” in their approach?
- Both marketing and sales people are engaged in content production
- Blog leverages other social networks to maximize referral traffic Read More→
75% of Online Women Use Social Media
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She Cooks. She Shops. She Works. She is Online and She influences about 90-percent of today’s consumer purchases. Best of all, She is willing to interact with your company online. She is using social media. . . . have you met her?
The BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. Social media is playing an increasingly important role in the everyday lives of Americans, particularly when it comes to getting advice on consumer products, according to the new survey released today, with many consulting blogs or message boards before making purchases.
“The twenty million users who visit the BlogHer Network favor blogs over every other media source for reasons both personal and pragmatic”
Key findings from the study include:
- Blogs are second only to Internet search as the preferred media source for product purchasing information for BlogHer Network users
- Blogs dominate the attention of BlogHer Network users (96% read blogs weekly or more often)
- BlogHer users are significantly more active with all three top social media platforms vs the average woman online (Blogs, Facebook, Twitter) Read More→
The Intersection of Social and Search
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Have you been to the intersection of Social and Search? It is a popular place to be on the Internet! Even Google is working to make search more social. Look at their latest introductions including Google Wave, Sidewiki and Buzz. Finding the intersection of Social and Search is part art and part science.
- What can you do to optimize your social sites to show up higher in both the search results and the social search widget?
- How do you know where you should be?
- How do you optimize your status?
- How do you know what you are doing is working?
Well here is great news! Next Thursday, March 25 at REtechSouth’s New Homes Camp my business partner, Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.
And, best of all tickets are still available. You can use my discount code ‘Carol Flammer‘ to receive 10-percent off of the ticket price. Oh yeah, I’m presenting as part of new homes camp too. If you want to learn more about how your blog can be the engine of your social media marketing program, don’t miss my session!
Be My Valentine?
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It’s Valentine’s Day! Will you be mine? Remember the days of passing Valentine’s to everyone in the class? Or how about making chains of cupids or homemade Valentine cards? Now we “passs” Valentine’s online via Facebook and the other social networking sites. I love all the pretty flowers, hearts and puppies I have received the last few days.
Social networking has made it much easier to stay in touch with the ones we love – friends, family and even those online friends that we have never even met IRL (in real life). Will you get a video valentine this year, or will your best gift still be a box of chocolates?
Valentine’s Day started in the middle ages and is regarded as a celebration of love and affection between lovers. It is celebrated by many countries and is the second largest card-sending holiday of the year behind Christmas. Of course, now it may become a high Internet traffic day with all the online greetings.
Let me know how you are celebrating Valentine’s Day. I look forward to seeing you on the social networking sites!
GNTC Spring Social Media Lab
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Do you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia. This hand-on lab will help you start using social media immediately.
Social Media Lab is a six-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from the experts how to build your business as you build Friends, Fans, and Followers.
Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon. The spring Lab will be held April 12 – May 17. Classes can be taken separately, but for the best overview and value, register for all six weeks together! Register for individual weeks for $79 each ($158 for 2-week blogging session), or for all six for $349. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations! Register at GNTC.
Lab Overview – April 12
What is it? What’s in it for you? How can engaging in social media help your business? Do you know the difference between LinkedIn, Twitter, and Facebook? And just what in the world is Blogging? In this introductory class you will learn the basics and the purpose of each of these, and how integrating them will give you the greatest ban for your buck. This first week sets the stage for the remaining sessions. Read More→
