Archive for August, 2010
50+ University is Coming to Atlanta
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It is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.
As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.
Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.
This will be the first time that this conference is offered in Atlanta and will Read More→
2011 Super Sales Rally: New Home Sales Extravaganza
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Sales not quite where you want them to be? Vaccinate yourself with negotiation strategies that produce win-win outcomes and sales. This year at the Super Sales Rally Myers Barnes, Kerry Mulcrone, Meredith Oliver, John Palumbo and Van Rose will provide you with the check up that you have been needing to propel your new home sales.
This group will move fast as their ideas fly across the stage. As the social media stage crew for the Super Sales Rally, the mRELEVANCE team (Mitch Levinson and myself) will once again by tweeting and blogging to provide those at the show (and at home) with the latest greatest tips and quotes from this group of super sales trainers. Follow the IBS hashtag #IBS2011 on Twitter.
Learn breakthrough ideas to earn big numbers in new home sales. Ignite your selling power and blow past your goals with proven strategies that elevate Read More→
Friend, Fan, Follow or Fail: Discover the Basics of Social Networking
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Are you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.” Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing grade and turn you into an “A” student.
With consumers, Realtors and other influencers flocking to social networks, targeting them as friends, fans and followers will ensure that you don’t fail in promoting your homes, communities, products and brand. From account setup on LinkedIn, Twitter and Facebook, as well as the fine points of using each site, we will show you how to ‘netweave’ it all together, save time and get a passing grade!
Come prepared to take notes!
Learning Outcomes:
* Learn the top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook Read More→
Sisterhood of the Traveling Laptop: What Women Want Online and Onsite
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In this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”
Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?
This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to Read More→
Homework! Time to Go Back To School
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Homework. It is one word that can put fear in both parents and children alike. Going back to school is hard enough when it is still gorgeous outside, but having to come home and study more is just no fun at all!
Luckily for home builders, remodelers and developers going back to school has never been easier. In fact for those looking to create a dynamite social media program it starts with a short read.
In my book “Social Media for Home Builders: It’s Easier Than You Think,” published by NAHB BuildersBooks, I offer builders block-by-block directions for setting a social media program.
And because we are all in back-to-school mode, it is a great time get started building your program! Best of all with my new promo you can win a signed copy of “Social Media for Home Builders: It’s Easier Than You Read More→
