Social Media Sites – Which Ones Do You Use?
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Professional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.
We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:
Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%
Ok, so in terms of what I do on a daily basis, this is HUGE! With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!
This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!
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6 Comments
June 10th, 2010 at 2:35 pm
I have a Facebook and a Twitter account and yahoo 360 and I think I am on Linked in. I am on them on purpose for two reasons;1. I want to promote my writing past and present works in progress. 2.I learn a lot from the others online at these sites.
June 10th, 2010 at 2:50 pm
The blog percentage was a BIG shocker to mee too! Come on builders! get with the Social Media Program! and get Carol to help you!!!
-dina
July 11th, 2010 at 8:35 pm
Some interesting statistics. For me, a blog will always, **always** be considered Home Base. As for LinkedIn, believe it or not, I’m pretty sure it’s my all-time favorite social network (as much as I use and love Twitter).
July 14th, 2010 at 3:32 pm
Ken,
These are great reasons to be on these sites. I love that we can all learn from one another through the use of social networking tools and sharing.
Thanks for commenting!
Carol
July 14th, 2010 at 3:34 pm
Dina,
I think the blog is a hurdle still for builders, just like the website was not so long ago. It requires someone outside their team to build it and they need direction for content, maintenance and moderation. As more and more builders start to blog, I think more will follow.
And you know I’d love to help them!
Carol
July 14th, 2010 at 3:37 pm
Ricardo,
You know I’m addicted to blogging. It is the engine of my personal social media program and for every program we build. I love the social networks, but the blog is the engine of social media marketing. Lots of folks miss this critical step. It is nice to have friends like you who get it too.
Yeah – you are blowing up Twitter lately!
Carol