Archive for January, 2010
Social Media The Ultimate Open Source
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Open source software and code has changed the way programmers develop enabling them to build programs and launch sites off already existing and usually free code. As the Internet has grown, sites built from consensus have increased in number. Wikipedia is a dictionary built on consensus, Google Wave documents can be created by a team of people located anywhere and with Google Sidewiki you can comment and converse “on” any Website.
With this online evolution, it is really no surprise that the practice of social media marketing and its best practices has become the Ultimate Open Source. At conferences like SoCon (which I attended yesterday), Tweet ups and even Twitter chats, those who participate in social media come together to share and learn from one another. Promoting the discipline of social media and creating a set of best practices, while sharing knowledge and educating one another is the ultimate goal. Whether you striving to learn more about social media to network with friends, promote your boutique business or Read More→
Meet Me at Builder Books
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Hot off the press! I don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” is HOT off the press and will be available at BuilderBooks at the International Builders Show.
Stop by the BuilderBooks Store during “Ask The Experts” on Wednesday January 20th from 1 – 2 p.m. to meet me and ask your social media questions. The BuilderBooks Store is located on the Grand Concourse in the Central Hall. Open Daily.
Social media marketing doesn’t have to be a mystery. My new book will walk you step-by-step through how to build an effective program. Please come by BuilderBooks during IBS to meet me! #IBS2010
Cell Phones, Texting and Your Customers
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85% of adult Americans own a cell phone.
52% of Americans send test messages.
A recent study on Wireless Internet use by Pew discovered that more than 50% of American adults use their mobile phones for non-voice data each day. Non-voice data includes using smart phones and cell phones for texting, taking photos, playing games, surfing the Web and sending email.
And here is a scary statistic: 25% of Americans admit that they text while driving.
Lucky for us, companies like Vlingo have invented “voice user interface” technology that allows people to control their cell phones by talking to the phone. “We often like to say 26 percent of people admit to driving while texting. We are sure that underestimates the problem,” said Dave Grannan, of Vlingo. Click here for more results of the Vlingo survey. Let’s all pledge to text only while parked.
The Pew study says, “Sending text messages remains the mainstay activity for cell phone users.” As companies seek ways to engage buyers through permission-based mediums, texting will no doubt continue to be hot. Read More→
