Archive for September, 2009
Reputation Management: Who is Guarding Your Castle?
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Today more than ever reputation is built online. I recently presented reputation management at New Media Atlanta and I wanted to share some of it with you.
When you Google your name, do you like what you see? More importantly when they Google (or Bing) your companies name do they like what they see? Your online reputation starts (or stops) with the things they find when they Google your name.
We go online every day to search for restaurants, dentists, car repair shops and much more. When was the last time you Googled your name? Do you know what the search engines find? There are three possible results for what they could find:
- No Results – If they Google you and the results are not found, you have a serious problem. Either you don’t have a web site at all or maybe you just have a terrible SEO firm? If you don’t have a web site at least build a Facebook page or launch a Twitter account so that you show up somewhere online.
- Wrong Results - Your name could be spelled wrong? Or someone else may just have better SEO that you do. Maybe you share the name of your company with someone else – this can make it a bit harder to control your online reputation.
- Negative Stuff - YIKES! You have a horrible review as the third result just under your web site. Maybe it is on YELP or CityDataForum or even worse it is a hate blog?
So, who decides online reputation? Your friends, peers, clients or influencers? How much control do you have? Read More→
Selling to Women? Consider Social Networking
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Do you have a product or service that you want to sell to women? Did you know that a recent BlogHer poll found that 50-percent of women use social media daily! Women reported spending less time following mass media, including television, newspapers, magazines and radio, but 55-percent of those polled are blogging, 20-percent using Twitter and shhhhh- here’s one statistic you might not want to tell your competitors – 75-percent of women are participating in social networks.
Social networks are for kids you say? Not so, Baby Boomers are the fastest growing demographic on social networking sites such as Facebook and Read More→
Top 5 Reasons Your Business Should Have a Blog
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Are you still wondering why you should have a blog? Whether you are a restaurant, clothing store, veterinarian, boutique, hardware store, small business, large business, attraction or school here are the 5 reasons WHY you should have a blog.
1) Your blog is your basecamp. This is where your social media marketing program starts. Launching a social mediaprogram without a blog is like trying to drive a car without the keys.
2) Social Media Optimization. A well-built blog with an effective social media optimization program provides valuable search engine optimization for your main Web site in terms of increased keywords and links. Don’t over look SMO it’s the cousin of SEO and the more keywords and links you have, the easier it is for search engines to find your site and ultimately your store or service.
3) Blogging makes you more approachable by providing a relaxed voice for your company. Unlike a corporate site, a blog encourages conversation Read More→
WBHF Radio Cartersville
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I’m excited to be on air this a.m. with Alan Sanders on the morning show at WBHF AM 1450 in Cartersville, Georgia. We are talking about my favorite subject, social media. The station has already embraced social networking with its WBHF Facebook Fan page. Become a Fan if you live in the area!
Social media is permission-based marketing and is a tremendous tool for businesses to engage current customers and meet new ones. Tune in at 8:25 a.m. to hear the show.
The station was recently named a finalist for the National Association of Broadcasters’ Marconi Award for Oldies Station of the Year. WBHF is a 1,000 watt AM non-profit, non-commercial station. Founded in 1946, the station broadcasts 24/7 from the historic Grand Theater in downtown Cartersville.
Also, we just announced dates for Social Media Lab in Rome, Ga at Georgia Northwestern Technical College. Learn the basics of Twitter, Facebook, LinkedIn and Blogging. Participants will build actual pages and sites during this hands-on workshop.
Penny Lane is Definitely in My Head
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Thanks to Bowen Family Homes latest promotion, I keep catching myself humming the Beatles song, “Penny Lane.” While she’s in my head, she is sure to be in the heart of the lucky Atlanta homebuyer who wins a Bowen Famly Home for only a penny. Complete details of how to win an Atlanta home for only $.01 are at Bowen Penny Power.
Talk about chances to win! Realtors have the opportunity to win $50,000. We may all be thinking the penny has more power by the time this promotion ends.
The team at mRELEVANCE is proud to be providing “power” to penny’s social media strategy. You won’t find Penny Lane in print, this campaign is all Internet powered by social media. mRELEVANCE provides effective social media for home builders nationwide. Let us know how we can be part of your success! Read More→
Get Social in Chicago
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Social Real Estate Chicago is right around the corner. This web 2.0 conference offers something for everyone in the real estate industry. Whether you are just starting to use social networking or have been blogging for years, you are sure to learn something you can apply in your day-to-day job search. AND if searching for a job IS your day-to-day “job,” the afternoon session addresses how to use social networking to make your job search more effective.
The conference takes place at the Abbington in Glen Ellyn on Tuesday, September 29. It’s not too late to get a ticket. . . You can register for the morning or afternoon sessions OR for the entire day. Tickets are just $25/session or $50 for the day.
I’ll be speaking on how home builders, developers and others in the industry are using social media to engage consumers, build networks Read More→
