What a milestone! mRELEVANCE is five years old. We launched the company in the summer of 2008 knowing that the collective knowledge of our two companies (Flammer Relations, Inc. and Mitch Levinson Consulting, Inc. – a combination of 25 years experience) would benefit our clients, and that we were already positioned where other agencies were trying to be.
Mitch and I introduced the two teams to each other and our concept of a unified agency with the “Who got their chocolate in my peanut butter” concept that Reece’s peanut butter cups used for so many years in advertisements. We had a jar of Jiff, a Hershey’s chocolate bar and a skit all planned out. It was pretty funny because the majority of the team wasn’t old enough to remember the ad, and they pretty much just laughed at our antics. Luckily, we had the ad available on YouTube as a backup, and they soon understood our positioning.
From there we have grown. I am proud to reflect over the past five years and some of our many milestones:
- Today we have a staff of 18 full and part-time employees
- We maintain offices in Atlanta and Chicago allowing us to service clients across the U.S.
- Both Mitch and I have published books
- Several of our Atlanta team members are “be backs” – Laura Craft and Amanda Winters were both on board in 2008 when we launched and after going in other directions, found their ways back home
- Our clientele ranges from home builders to medical equipment companies, sporting teams, technology companies, financial services, kitchen and bath products and more
- We have won numerous awards for our creative campaigns
- Both Mitch and I have spoken to HBAs around the country and at the International Builders Show
- I am the vice chair of NAHB’s Professional Women in Building and Mitch is the vice chair of the Institute of Residential Marketing
I can honestly say that the sum of the whole is greater than our individual parts. I have achieved many things in the past five years that I would have never even dreamed of, much less achieved. That said, I’d like to personally thank each and every member of the mRELEVANCE team past and present that worked to get us where we are. Most of all, I’d like to thank Mitch for his high expectations and for believing in me.
Here is our team at our recent retreat in Lexington, Ky celebrating our 5 years! (L-R back row) Amanda Winters, Kyle Eggleston, Brian Vicencio, Mitch Levinson, Ben Heisler, Carol Morgan, Mike Adamczyk and Julie Johnson. (L-R front row) Lauren Pond, Laura Craft, Melissa Stocks, Courtney Rogers and Delaney Langston. (Not pictured) Ricky White, Chris Corbett, and summer interns Bailee Garwood and Alexa Griffin.
Our goal remains simple; we want to make sure that all of your company’s marketing is relevant. As a full-service marketing, communication, interactive agency, our service offering includes web and blog design and development, public relations, search engine optimization, social media management, reputation management, graphic design and more.
Next week I’m attending the 2013 International Builders Show in Vegas! IBS is always a blast because I get to network and catch-up with my friends from around the country. Additionally, I am running for Vice Chair of Professional Women in Building. This is an amazing group of women that represent all facets of the industry. It will be a pleasure to work on a national level to represent them!
Finally, I am presenting for the fifth year at the International Builders Show. The first time I presented was in 2009 when I presented “How to Be a Social Media Butterfly.” It is kind of crazy to reflect back, but that was the first social media presentation at IBS. Now five shows later, I’m presenting, “Beyond Facebook: Pinterest, Google+ and More” with two fellow MIRMs. This seminar is geared toward those who have Facebook, Twitter and blogging down and are looking for the newest social media tools. We will discuss the importance of and how to develop content that drives sales; mobile websites; QR codes and the fastest growing social media sites in the industry: Google+, Pinterest, FourSquare, Instagram and Houzz.
My co-presenters are Kelly Fink of The Providence Group and Paula Huggett of The Bokka Group. We’ve each spent lots of time preparing for the seminar, and Read More→
This year at the OBIE awards was an award-winning year for the mRELEVANCE team. We brought home some bling and we are very proud of it! I was quite surprised and honored to be presented with the Council Chair of the Year award from the Greater Atlanta Home Builders Association. Additionally, our team was honored with three OBIE awards for work we did for Rialto Capital. We were honored with a Gold OBIE for Best Associate website for www.GaHomeForeclosures.com, a Gold for a banner ad that ran on AJC Homefinder and a Silver OBIE for our social media campaign. I’d like to give a BIG shout out to Marketing RELEVANCE team members Ben Heisler, Trevor Niemi and Ricky White for their hard work on this account.
It is always nice to be honored for successful client work by our industry peers! And we in turn have honored all of our award-winning industry friends by running all of the winners on Atlanta’s favorite real estate news site, www.AtlantaRealEstateForum.com. Just visit www.atlantarealestateforum.com/obies/ to see all the winners.
We look forward to creating even more award-winning campaigns for our clients in 2013.
Many of you may not know that I had the pleasure of serving as the Public Relations Director for Zoo Atlanta from 1994 – 1998. It was by far one of the most fun jobs I have ever had. Not only did I have the pleasure of working with an incredibly talented team of people, but I had the opportunity to get to know some amazing animals. One of those animals became near and dear to me while I was there. Sadly, Ivan the gorilla recently passed away at age 50. He captured the hearts of animal lovers and activists from coast to coast as he moved from a concrete enclosure at the B&I Shopping Mall in Tacoma, Washington to the lush outdoor Ford African Rainforest at Zoo Atlanta. It was one of the most incredible highlights of my career. The day Ivan arrived we had 22 news crews on the ground. It was a mix of media from Seattle and Tacoma, Atlanta and national reporters. His arrival was covered by print, TV and radio, and visitors flocked to see him.
From his first steps into the rainforest, to his introduction to potential mate Molly, Ivan’s wonder and surprise captured the hearts of zoo staff and visitors alike. He taught us how to look at the world with wonder, and that it is good to have a safe place. The research staff and zoo staff that cared for Ivan was incredible. I’m not sure where they are today, but their level of care Read More→