This site is a map of everything about me online. Look for links to my blogs, social networking sites and favorite Web sites. From news about my Trakehner horses to upcoming seminars - This is designed to be a single source for business associates, clients, family and friends to find it all. Enjoy and visit often! - Carol

2014 PWB Chair

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I am excited and proud to announce that I was inducted as the 2014 Chair of the National Association of Home Builders’ (NAHB) Professional Women in Building (PWB) Council during the International Builder’s Show.

PWB, for those of you who may not be familiar with it, is the voice of women in the building industry. The group is dedicated to promoting industry professionalism and supporting our members at the local, state and national levels by offering networking and educational opportunities, legislative awareness and outreach, and professional and personal development.

Being named Chair is one of my proudest achievements to date. Since joining PWB several years ago, my membership has presented me with opportunities Read More→

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7 presentations in vegasThere are seven cosmic stages, seven ancient and visible planets, seven Chakras in Indian culture, seven days in a week and seven colors in a rainbow. Pythagoreans called it the perfect number, the universe was created in seven days and in Chinese culture, the seventh day of the first moon of the lunar year celebrates the universal birthday of all human beings.

And if you’ll be in Vegas for the joint National Association of Home Builders International Builders Show (IBS) and National Kitchen and Bath Association’s Kitchen and Bath Industry Show (KBIS), sevens can be lucky if you pull three in a row on a slot machine. Seven has been my lucky number since I was a little girl,  but seven is also a great number because it is the number of opportunities you will have to sit in on one of my programs at KBIS and IBS.

It will be a busy three days, but I am excited about the social media and marketing strategies, tips and ideas that my co-presenters and I will share in these presentations.

Tuesday, February 4:
My Brother Built It, Why Doesn’t It WORK?; 10:30 AM – 11:30 AM (KBIS)
The State of Social Media 2014; 1:00 PM – 2:00 PM, South 221 (IBS)
The State of Social Media 2014 [Encore]; 3:00 PM – 4:00 PM, South 221 (IBS)

Wednesday, February 5:
2014′s Best Digital Marketing Tools & Tactics; 8:00 AM – 9:00 AM, South 227 (IBS) Read More→

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Carol Morgan and Dale McCain-BoydThe Marketing Relevance team was honored last week as HomeAid Atlanta’s Trade Partner of the Year.  This came as a huge surprise to me. . . although apparently several members of my team knew about it in advance and did a great job of keeping it a secret!

Here is how they announced it!

Trade Partner of the Year
Next, I would like to present the award for the HomeAid Atlanta Trade Partner of the Year. This award is presented to an extraordinary non-builder partner that greatly assists HomeAid Atlanta.  

Since 2008, this company has supported HomeAid Atlanta as a marketing partner providing advertising for our three Diamond sponsors.  This company donates additional PR for HomeAid Atlanta, saving us thousands of dollars in advertising and promotion.  The company has helped spread the word about HomeAid’s good works and activities through numerous blog postings on Read More→

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mRELEVANCE Chicago teamIt has been an award-winning month for the mRELEVANCE team! In addition to our six OBIE awards for work in Atlanta, we were also honored by the Home Builders Association of Greater Chicago with two SAMMY awards for marketing at the recent Key Awards banquet.

It is always nice to be honored for client work, as well as our own marketing campaigns. The awards we won in Chicago are:

•    Corporate Specialty Piece – Brochure: The new mRELEVANCE brochure was conceptualized, written and designed by the agency’s talented copy writers and graphic designers. Created to inform potential clients of the agency’s wide range of product offerings, the brochure features a fun accordion fold with information presented in a professional, conversational format.

•    Website of the Year – Custom Builder: The new Drake Group website was designed to appeal to both of the Chicago-area builder’s markets — custom Read More→

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mRELEVANCE teamI am thrilled to announce that mRELEVANCE, LLC was recently honored by the Greater Atlanta Home Builders Association with six OBIE awards at its 33rd Annual Awards ceremony!  This is a testament to the hard work of our entire team on behalf of our clients.

We are proud of our award-winning projects: our new mRELEVANCE brochure, The Providence Group’s new website and the social media campaign we created for Traton Homes.

The new mRELEVANCE brochure combines informative content and eye-catching design. The brochure’s fun accordion fold definitely makes a memorable impact in the minds of clients and potential clients.

“Where Will Traton Home Spring Up Next?” was a comprehensive, interactive campaign that encompassed a wide variety of social media sites while creating excitement for one of the builder’s new communities, as well as their recently announced communities.

The Providence Group’s mobile site won gold for its overall design and its Read More→

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Carol MorganI recently had the chance to talk about my new book, Social Media 3.0, with my good friend Todd Schnick on his Intrepid Radio show. As usual, his show and interview style lived up to its name. He is truly fearless!

During the interview we discuss what readers can expect to find in the book’s third edition, including the fact that 40 percent of the content is new. From the social media veteran looking for new ways to use and expand their social media presence to the floundering beginner who just needs help getting started, there is definitely something for users of all skill levels in Social Media 3.0. Read More→

Categories : General, Social Media
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